Digital Marketing: New Trends and Technologies
- Level(s) of Study: Short course
- Course Fee:
Free when subscribed to FutureLearn
- Start Date(s): On demand
- Duration: 3 weeks, 2 hours a week
- Study Mode(s): Part-time
- Entry Requirements: More information
Introduction:
The tools of digital marketing evolve almost daily. To stay up-to-date and ahead of the curve, marketers need regular training in new trends and technologies. On this three-week course from the Å·ÃÀ¾ÞÈé Business School, you’ll discover the latest developments shaping digital marketing. From the Gartner Hype Cycle to consumer behaviour and marketing strategy, you’ll master key concepts and gain crucial skills for the future.
Marketing is just one piece of the organisational puzzle. To make sure your campaigns are aligned with company strategy, you need to understand all aspects of your organisation, brand, and target audience. In the second week of the course, you’ll delve into organisational strategy, consumer behaviour, and the readiness and capability framework.
Continuing professional development is the only way to stay on top of developments in the field. Led by business experts at Å·ÃÀ¾ÞÈé Business School, this course has been specially designed to provide training and mentoring to help you progress in your digital marketing career. You’ll finish the course with the tools, skills, and support you need to future-proof your digital marketing strategy.
Upon completing the short course, take the next step in your learning journey by exploring our online microcredential.
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Following this course, you could go on to study a stackable microcredential and build towards a Postgraduate Certificate in Leadership and Management Practice. -
NBS has been ranked in the top 80 in the Financial Times Open Executive Education rankings 2024.
What you’ll study
By the end of the course, you'll have an understanding of "digital disruption" and its impact on your organisation, as well as emerging trends in digital marketing. Additionally, you'll learn to identify the wants and needs of your target audience, and assess the training and education needs within your organisation.
Emerging Trends: Looking Beyond the Current
- Welcome
- Emerging trends
- Sources: knowledge and skills
- Futures: horizon-scanning
What's Important for the Organisation? Sifting Popularity from Suitability
- Understanding organisational strategy
- Understanding target audience
- Organisational capabilities
- Organisational readiness
Training vs. Education: 'Edutrain'
- Generalists vs Specialists
- Mentoring
- Barriers to development
- Education vs Training
Entry requirements
This course is designed for new and seasoned digital marketing professionals who are interested in new training and professional development.
The course will help you position yourself on the job market and take your career to the next level.
Fees and funding
This course is free when you sign up on the and complete the course within the 3 week specified period.
How to apply
This course is available via the FutureLearn platform — .