Behavioural Economics: Polarisation, Discrimination, and differences in society
- Level(s) of Study: Short course
- Course Fee:
Free when subscribed to Future Learn
- Start Date(s): On demand
- Duration: 3 weeks, 2 hours a week
- Study Mode(s): Part-time
- Entry Requirements: More information
Introduction:
From poverty to climate change, many of the most complex societal challenges involve human decision-making. Behavioural economics is focused on supporting policy-makers and organisations to design solutions to these problems by positively influencing human behaviour. On this three-week course from Å·ÃÀ¾ÞÈé Business School, you’ll delve into the theory and practice of behavioural economics. With a focus on behavioural biases and discrimination, you’ll gain a deeper understanding of why people make the choices they do and how their behaviour can be influenced for the good of society.
One of the most useful tools for analysing human behaviour is game theory. Throughout the course, you’ll learn how game theory can be used to predict, analyse, and influence consumer and organisational behaviour. You’ll also develop your understanding of wider economic theories, methods, and analytical concepts.
The application of behavioural economics to influence use behaviour raises important ethical questions. You’ll discuss and debate the implications of applying behavioural insights in different contexts, from business and marketing to politics, advocacy, and beyond. With the insights you gain over the three weeks of the course, you’ll be equipped to design game-changing policies, campaigns, and business solutions.
Upon completing the short course, take the next step in your learning journey by exploring our online microcredential.
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Following this course, you could go on to study a stackable microcredential and build towards a Postgraduate Certificate in Leadership and Management practice. -
NBS has been ranked in the Top 80 in the Financial Times Open Executive Education rankings 2024.
What you’ll study
By the end of the course, you'll have a solid understanding of key microeconomic theories relevant to business and managerial decision-making. You'll be able to critically assess the development of economic theory and various schools of thought. Additionally, you'll apply economic concepts, theories, and techniques to analyse consumer and organizational behaviour, offering a critical perspective on decision-making.
Getting started
- Welcome
- Polarisation and Discrimination - In and Outgroup Stereotypical Thinking
- Experiments in Behavioural Economics
- The Concept of Trust
Fairness and cooperation
- Welcome
- The Concept of Fairness
- The Concept of Cooperation
Reciprocity, Personality Traits and Social Norms
- Welcome
- Reciprocity and Beliefs
- Personality Traits and Social Norms
Entry requirements
This course is designed for anyone interested in learning more about human behaviour, behavioural biases, and behavioural economics.
It is particularly aimed at professionals working in the fields of public policy, marketing, finance, healthcare, and social work.
Fees and funding
This course is free when you sign up on the and complete the course within the 3 week specified period.
How to apply
This course is available via the FutureLearn platform — .