About this course
This degree is delivered at our London Campus in Whitechapel.
Please visit us at our next NTU London open day to find out more or you can get in touch with us via our Ask NTU form.
Business management ensures a company runs smoothly and achieves its goals, while digital marketing connects brands with their audiences in a fast-changing, online world. Together, they create the perfect balance of strategy and creativity that drives modern business forward.
On our business management and digital marketing course, you’ll learn how the best brands drive performance and profits; how they find and reach their customers in busy markets; how they recognise there’s more to business management than numbers, and more to marketing than celebrity endorsements.
Whether you’re gaining practical insights through placements, tackling real-world challenges with forward-thinking companies, or building connections in one of the world's leading hubs for innovation and business, you’ll graduate equipped to shape the future of business in a digitally driven world.
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Complete a paid placement — some students have secured experience with major brands like Disney and Adobe. -
Learn from the experts — we’re a UK top-15 university for Marketing (Guardian University Guide 2025). -
Our students get great jobs — we’ve been ranked 1st in the UK for employability (Uni Compare 2025). -
Study in the creative heart of London — the world's top-ranked student city. (QS Best Student Cities 2025).
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What you’ll study
How do we build and grow a business? How do we turn market research, customer insights and competitor analysis into the kinds of creative campaigns that leave a lasting impression on consumers? How has tech revolutionised business management and marketing across the decades — and where are things headed next?
Learn how to build and market a powerful, successful, sustainable enterprise that stands out from the crowd. We offer a personalised experience that’s tailored to your needs, interests and ambitions; at every stage of this business and digital marketing degree, we’ll invite you to consider who you are and what you want to achieve. More than just a bolt-on, this kind of personalisation is a unique and wholly different approach to university-level study.
On our business and digital marketing degree, you’ll:
- get to grips with the basics of business management — from accounting and economics, to budgeting, HR, and strategy
- learn how to research and interpret data, make great decisions, and communicate effectively with stakeholders
- analyse how bold new digital marketing strategies can help companies of all sizes to reach new customers
- explore the business landscape for different companies and sectors — from local SMEs and independents, right up to global corporations
- analyse the AI revolution to uncover what algorithms can (and still can’t) do for modern business marketing, and how new tech can be used responsibly
- broaden your horizons on sustainable business to learn what it really entails — from greener product policies, to diversity and equality, to ethical leadership
- grow your vital ‘soft skills’ (things like resilience, confidence and communication), attend business marketing events, and build your CV, portfolio and general employability with the support of genuine industry experts.
Here’s a full breakdown of the modules you’ll be studying:
Principles of Marketing
This module aims to provide students with a fundamental understanding of the basic tools and concepts of marketing. More specifically, you will be introduced to the core marketing functions and develop an understanding of the key concepts, frameworks and models encountered in marketing. You will also gain the knowledge and skills required to identify differing marketing orientations, in particular how organisations identify, understand and satisfy customers and develop the skills required to produce a blended marketing mix that will satisfy the needs of the target customer.
Personal and Academic Development
Helps you recognise the personal skills, behaviours and attributes you currently have, and supports you in formulating a continuous personal and professional development plan to develop the skills and knowledge you need to achieve your future ambitions and realise your full potential.
Essentials of Business Development
This module introduces you to the dynamics of business and enterprise in the context of organisational growth, blending operations management theory with real-world challenges. You’ll explore how different types of organisations—start-ups, SMEs, large businesses, and the public sector—navigate decision-making, operational development, and strategic challenges. Emphasis is placed on the role of enterprise and entrepreneurship skills to design, deliver, and improve products and services, particularly in response to evolving customer preferences and sustainability pressures in a global landscape characterised by uncertainty and constant change.
Foundations of Managing and Organising
Both work and management are carried out by people, the human resources of the organisation. The focus of this module is on the management of work in organisations, and will provide a holistic understanding from the viewpoint of both the workers and management. You will be introduced to key applications, policies and practices involved in the management of human resources and will analyse their underlying theoretical basis and the effects on the organisation and society in general.
Accounting and Finance for Managers
Through this module you will develop the skills and competencies needed to make effective use of accounting information, especially for control and decision making purposes. You will explore how business organisations are financed and the constraints and limitations that financing imposes on them. You will also learn about the calculation of accounting profit and its importance to an organisation. You will develop skills that will allow you to identify relevant cash inflows and outflows of a proposed business project and learn about utilising the techniques of even analysis in project decision making.
The importance and use of budgeting for forward-planning, communication, coordination and control within an organisation will be covered, as well as the importance of cash and liquidity within an organisation and the construction of cash and working capital budgets. You will learn how to use cash and working capital management models and techniques and how to construct financial statements. Other areas covered in this wide-ranging module include financial appraisal of long term capital investment proposals and valuation of company shares.
Economics and Data Analysis for Managers
This module will introduce you to a range of skills, methods and knowledge that are applied by professional economists. It will enable you to offer a distinctive contribution to business and management decisions involving the deployment of globally scarce resources. The module will enable you to demonstrate a range of applications of economic ideas, principles and techniques, and to identify resource consequences of business and managerial decisions in a national and international context.
First half of Year Two – Core modules
Web Analytics and Social Media Monitoring
This module introduces apprentices to relevant concepts and tools in web analytics and social media monitoring within the digital marketing discipline, emphasizing their significance in understanding online customer behaviour and evaluating campaign effectiveness. Specifically, the goal is to equip apprentices with knowledge of relevant Key Performance Indicators (KPIs) and metrics, foster an understanding of appropriate data collection methods, and develop analytical approaches to support decision-making. The module also seeks to cultivate apprentices as effective decision-makers who utilise established approaches and methods to drive data and insight-driven decisions when spearheading digital marketing activities.
Digital Entrepreneurship
During this module you will explore the core theories relating to Marketing Research and Marketing Planning, applying them to a range of differing marketing contexts. You will study the marketing planning process and how it supports the development of marketing strategies and tactics. The module will also take a practical approach, teaching you how to develop appropriate methods for conducting marketing research and understand the more practical issues. You will be asked to develop a research questionnaire or hold interviews with fellow-student ‘consumers’, to experience the process of research first hand.
Integrated Marketing Communications
This module focuses on developing your ability to apply marketing communication theory and tools, in order to design, prepare and implement a strategic marketing communications campaign. You will look further into the concepts and techniques used in the interpretation of markets and market trends and develop the ability to work effectively individually and collaboratively to achieve goals in relation to set targets. The module will cover strategic marketing communications planning frameworks; how to develop strategies, plans and objectives; applying and coordinating the promotional mix; the role of marketing communications in building customer relationships and value; internal and external communications; measuring the effectiveness of marketing communications and the use of marketing communications in different contexts including international and global markets.
Second half of Year Two
You can either select one of our unique opportunities initiatives below or continue with your taught modules.
Option 1 – Enterprise Project
Explore your entrepreneurial side and start to develop the meaningful and practical skills needed to run your own business. Supported by NTU Enterprise, NTU's centre for Entrepreneurship and Enterprise, during this opportunity you'll work alongside other young entrepreneurs and a dynamic network of mentors and advisors, to develop your own ideas into a live enterprise project.
Option 2 – Internship
Get a taste of the working world and gain some essential industry insight with a 16-18 week work placement. The experience will allow you to put your learning in to practice, with the experience gained improving your future career prospects, and sharpening your interpersonal and professional skills.
Option 3 – Continue with taught modules
If you didn't fancy doing any of the above options then you can continue your studies at university. With a mixture of both compulsory and optional modules, the first will enhance your knowledge and skills set in your area of study, with the later allowing you to tailor your learning experience.
Core modules
Applied Professional Development
Following on from the Personal Development module in Year One, this module supports you to build upon and reflect on your personal and professional skills, attributes and behaviours. You will attend a conference with a varied programme of events focused on the future of work, and later in the module you will immerse yourself in a period work or work-like experience to develop a range of skills designed to enhance your employability.
People, Organisations and Society
This module aims to explore and evaluate several contemporary business aspects affecting individuals and organisations from a practical perspective. It seeks to assess the theoretical perspectives of managing people, human behaviour and the evolving nature of work.
Å·ÃÀ¾ÞÈé Business and Communication
This module will provide you with an overview of how international business is conducted, with a particular focus on what makes international business different from domestic business. You will examine the major theories that explain international business transactions and the institutions influencing those activities. You will also study the financial exchange systems and institutions that measure and facilitate international transactions and the dynamic interface between countries and companies attempting to conduct foreign business activities. Reference will be made throughout the module to the strategy, behaviour and management of multinational corporations and the actions and policies of international regulatory bodies and agencies.
Developing Professional Impact
This module is designed to expand your horizons and challenge your attitudes and behaviours both in relation to subject specific issues and wider business concerns such as global citizenship and sustainable business practices. It will encourage you to build on your strengths and explore a range of possibilities as you embark on your next steps.
Digital Optimisation
This module will provide the apprentices with an in-depth understanding of the strategic and transformative implications that many organisations face in adopting digital marketing in practice and application. The module compromises three main themes that support this in-depth understanding in terms of developments in the digital environment and its impacts on marketing. The module will enable apprentices to integrate and optimise digital marketing within an organisation, develop strategic responses to change and ensure responses are measured to evidence success for an organisation.
Digital Marketing Strategy
Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer's journey while complying with relevant legislation and regulation.
Mastering Digital Channels
This module develops the skills and knowledge required to enable strategic decision-making for the management of Digital Channels, and the knowledge to understand the customer journey and desired customer experience. The module comprises three main themes which support the development of skills to assess digital customer insights and strategic options for channel selection, knowledge about the effective management and legalities of digital channels and campaigns, and techniques to understand the customer journey and develop planning skills to improve user digital experience.
Managing Creativity, Design and Innovation
In a highly competitive and globalised market place with increasing expectations and demands of consumers, an organisation’s ability to develop successful products, services and processes is critical. The importance to business of understanding, supporting and managing creativity and innovation cannot be underestimated.
This module will develop your understanding of the relationships between creativity, design and innovation, and explore and debate a range of perspectives concerning their nature. You will contemplate some of the issues facing organisations trying to harness the potential from their creative resources, and be encouraged to develop your own creative skills. You will develop a critical awareness of theories related to the origins and role of creativity at individual, team and organisational levels.
Over the course of the module, you will study a range of topics including: approaches to creativity theory, creativity and innovation as complex processes, design and development in a product and service context, building and sustaining a culture focused on creativity and innovation.
Plus one optional module from:
Applied Business Research Project
For this module you will undertake a purposeful, individual, in depth study of a relevant topic, developing your independent learning, critical thinking and knowledge of research techniques relevant to your subject area. The project will develop your ability to manage a major piece of work, for which you will be completely responsible, and will be completed over a period of several months. You will learn to utilise and improve your time management and communication skills, as well as test your initiative and resourcefulness. To support your development during this module you will study essential skills such as critical thinking, conducting a literature review, understanding the appropriate research framework, practical research methods and skills, report and academic writing skills.
Digital Consulting Project
On this module you will undertake a purposeful, in-depth study of a marketing topic from a client. You will work with the client to develop a set of findings and recommendations for their business. These will be presented at a showcase event. You will develop your independent learning, critical thinking and knowledge of research techniques relevant to your subject area. The project will develop your ability to manage a piece of work, for which you will be completely responsible. This module provides the opportunity to bring all your prior learning and experience together and equip you with key skills for your future career.
We regularly review and update our course content based on student and employer feedback, ensuring that all of our courses remain current and relevant. This may result in changes to module content or module availability in future years.
How you're taught
NTU is TEF ‘Gold’-rated for teaching and learning, and one of the UK’s top 15 universities for Marketing and Public Relations (Guardian University Guide 2025). One of our biggest assets is our team of lecturers and researchers — experts who’ve worked with major names like Boots, EoN, JP Morgan, USC, Marston’s and Moto Hospitality, and even run their own PR agencies. You’ll be learning from the best in the business, alongside a rollcall of exciting guest lecturers. See our Business Leaders Lecture series and podcast to find out more.
On this Business Management and Digital Marketing course, our doors are constantly open — whether you’re looking for help finding a placement, some guidance on your CV, or simply wanting a chat about your studies. This one-to-one support isn’t typical in big business schools, but we’re proud to provide it.
As well as lectures, seminars, presentations and roleplaying, you’ll learn by:
- Working as a researcher and consultant, through a huge range of credit-bearing projects. Explore specialist areas of business marketing, collaborate with students from other courses, and help companies solve real-world problems — from growing their market share to operating more sustainability.
- Experiencing digital marketing beyond the classroom. Visit PR agencies, test your skills in national industry competitions, and attend prestigious events.
- Completing internships and placements. You’ll have the chance to take on a 16-18-week internship in Year Two, and a paid, 48-week professional placement in Year Three. It’s an opportunity to get noticed in your day-to-day life and work with employers — and some of our students have received job offers before they’ve even graduated!
How you're assessed
People learn in different ways, and we want each one of our students to have the best possible chance of success. Our diverse range of assessment methods includes pitches and presentations, blogs, group poster showcases, business reports, and consultancy and research projects. You’ll also complete ’On the Day Timed Assessments’ — a requirement of accrediting bodies in business marketing.
Careers and employability
Our graduates get great jobs
NBS’ business management and marketing students have earned fantastic careers with organisations all around the world — from creative agencies and multinational pharmaceutical houses to market leaders in audiovisual tech. Today, they’re employed by prestigious brands like Beats by Dre, Microsoft, iThinkMedia, Red Bull Marketing, and GlaxoSmithKline, working as Marketing Communications Managers, SEO and Social Media Executives, Copywriters, Marketing and Engagement Officers, and more!
Bringing your management and digital marketing skills to the wider world
Unsure of where in business and / or marketing you’d like to work? If so, this course is a great (and sensible) bet; you’ll be developing skills across two very distinct but complementary disciplines, making worldwide contacts, and testing the waters of real-world business to find your best fit. Rule yourself into everything, and out of nothing.
As well as plenty of industry-specific content and opportunities, this business and digital marketing degree is also packed with transferable skills, such as time management, research and analysis, and critical thinking and problem-solving. These skills will open doors everywhere and are welcomed in any line of work.
Personalisation at NBS — what it means for you
NBS is a community of over 8,500 learners, drawn from countries, cultures and academic backgrounds around the world. We’re big in every sense — from our industry reputation to our global community of ambitious students and successful graduates, to the sheer range of opportunities we provide. Study with NBS, and you’ll benefit from our partnerships with universities and businesses on every continent.
We’re proud to provide our learners with a very personal experience. Each student’s experience is uniquely theirs, built around their own specific needs, interests, and ambitions. It’ll be the same for you: whether choosing your own specialist modules or picking your preferred means of hands-on, experiential learning, we’re here to help you gather the skills, knowledge and experience to gain that vital competitive edge. Your future and employability comes first, and everything you’ll experience at NBS has a purpose — from industry networking events and prestigious guest speakers, to the personal and professional development modules that’ll support each step of your university journey.
Campus and facilities
You’ll be studying at the NTU London Campus, based on Commercial Road – a location that brings business and creativity to life.
At NTU London, you'll access a suite of digital resources and platforms designed to enrich your learning experience. These include market research and data analysis tools such as Mintel, Passport, SPSS, and the Adobe Creative Cloud, providing you with the skills required to navigate today’s digital landscape.
Beyond academics, the campus features a dedicated social space where students collaborate on projects, network with peers, and unwind. Whether you’re grabbing a coffee, enjoying a bite at the café, or catching a live gig at Metronome, our in-house commercial music venue, you’ll find plenty of ways collaborate, relax, and embrace student life.
London itself is your extended classroom. Based in Whitechapel, you’re minutes away from the vibrant cultural hotspots of Brick Lane, Spitalfields Market, and Petticoat Lane, perfect for creative inspiration or unwinding after a productive day. For business enthusiasts, you’re just a stone’s throw from the UK’s central business hub, The City, offering unparalleled opportunities to connect with global enterprises, attend industry events, or explore future career pathways.
Entry requirements
UK students
Standard offer: 112 UCAS Tariff points from up to four qualifications.
Contextual offer: 104 UCAS Tariff points from up to four qualifications.
To find out what qualifications have tariff points, please use our tariff calculator.
Additional requirements for UK students
There are no additional requirements for this course.
Contextual offers
If you don’t quite meet our entry requirements, we might be able to make you a lower offer based on a range of factors, including your background (such as where you live and the school or college you attended), your experiences and your individual circumstances (you may have been in care, for example). This is called a contextual offer, and we get data from UCAS to help make these decisions. We do this because we believe everyone with the potential to succeed at NTU should have the opportunity to do so, no matter what barriers you may face.
Meeting our entry requirements
Hundreds of qualifications in the UK have UCAS Tariff points attached to specific grades, including A-levels, BTECs, T Levels and many more. You can use your grades and points from up to four different qualifications to meet our criteria. Enter your predicted or achieved grades into our Tariff calculator to find out how many points your qualifications are worth.
Other qualifications and experience
NTU welcomes applications from students with non-standard qualifications and learning backgrounds, either for year one entry or for advanced standing beyond the start of a course into year 2 or beyond.
We consider study and/or credit achieved from a similar course at another institution (otherwise known as credit transfer), vocational and professional qualifications, and broader work or life experience.
Our Recognition of Prior Learning and Credit Transfer Policy outlines the process and options available for this route. If you wish to apply via Recognition of Prior Learning, please contact the central Admissions and Enquiries Team who will be able to support you through the process.
Getting in touch
If you need more help or information, get in touch through our enquiry form.
Å·ÃÀ¾ÞÈé students
Academic entry requirements: 112 UCAS Tariff points from up to four qualifications. We accept equivalent qualifications from all over the world. Please check your international entry requirements by country.
English language requirements: See our English language requirements page for requirements for your subject and information on alternative tests and Pre-sessional English.
Additional requirements for international students
If you need help achieving the academic entry requirements, we offer a Foundation preparation course for this degree. The course is offered through our partner Å·ÃÀ¾ÞÈé Trent Å·ÃÀ¾ÞÈé College (NTIC) based on our City Campus.
English language requirements
View our English language requirements for all courses, including alternative English language tests and country qualifications accepted by the University.
If you need help achieving the language requirements, we offer a Pre-Sessional English for Academic Purposes course on our City campus which is an intensive preparation course for academic study at NTU.
Other qualifications and experience
If you have the right level of qualifications, you may be able to start your Bachelors degree at NTU in year 2 or year 3. This is called ‘advanced standing’ entry and is decided on a case-by case basis after our assessment of your qualifications and experience.
You can view our Recognition of Prior Learning and Credit Transfer Policy which outlines the process and options available, such as recognising experiential learning and credit transfer.
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Getting in touch
If you need advice about studying at NTU as an international student or how to apply, our international webpages are a great place to start. If you have any questions about your study options, your international qualifications, experience, grades or other results, please get in touch through our enquiry form. Our international teams are highly experienced in answering queries from students all over the world.
Policies
We strive to make our admissions procedures as fair and clear as possible. To find out more about how we make offers, visit our admissions policies page.
