Choosing your postgraduate Marketing course
Choosing the right postgraduate course for you can seem like a difficult task, with so many options available. Our handy table below will help you compare the modules available across our Marketing postgraduate portfolio, to help you choose the right course for you.
Comparing our taught courses
The course that you choose depends on your personal preference, determined by career aspirations, the needs of your current or future employers, your prior experience and qualifications, and your area of interest. This resource is designed to help you compare the course content across our postgraduate qualifications, enabling you choose the right course for you.
Module information
Comparing Modules
Use the table below to compare the modules between our postgraduate marketing courses. There are core modules which are the same across all courses. However, during these core modules you will have an opportunity to focus on your subject specialism, to ensure the course is aligned with your career goals throughout. For example, if you are studying our MSc Digital Marketing, you’ll be focusing specifically on digital marketing strategies as part of the Strategic Global Marketing module.
Assessments
Your assessments will be focused on your subject specialism throughout, to ensure you're learning the right skills to enter your area of the industry. During core modules, you will be asked to complete a task that focuses on either product development, digital, marketing communications or brand management depending on the course you are studying. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research based projects.
Experiential Project
As part of this module, you can choose to complete a Consultancy Experience Project, an Internship Experience Project or a Business Research Project. This will allow you to pursue a project of your choice, making a real difference to a local business and immersing yourself in your subject specialism.
MSc Marketing | MSc Advertising & Marketing Communications | MSc Marketing & Brand Management | MSc Digital Marketing |
|---|---|---|---|
Principles of Marketing | Principles of Marketing | Principles of Marketing | Principles of Marketing |
Understanding the Customer Experience | Understanding the Customer Experience | Understanding the Customer Experience | Understanding the Customer Experience |
Strategic Global Marketing | Strategic Global Marketing | Strategic Global Marketing | Strategic Global Marketing |
Marketing Management | Marketing Communications and Agencies Management | Brand Management | Digital Management Operations |
Creativity in Product Innovation | Creative Marketing Communications | Brand Development | Dynamic Digital Marketing |
Contemporary Perspectives in Customer Engagement | |||
Consultancy Experience Project OR Business Research Project | |||
| Professional practice (full-year module) | |||
| Customer Insight through Marketing Research (full-year module) | |||
| Placement Diploma in Industrial Experience (2 year course only) | |||
Where can these courses take me?
These courses are aimed at students from a range of backgrounds who don't necessarily have a background in marketing. They will enable you to gain a thorough knowledge of marketing theory, tools, and techniques in order to enter into a skilled professional marketing role, such as a Marketing Manager.
If you already have a degree in a Marketing subject and are looking for the next step to pursue your career in customer analytics, marketing intelligence, and marketing management our MSc Marketing and Data Analytics course may be suitable for you.
MSc Marketing is ideal for those who would like to pursue a career in Product Management. The course includes developing effective marketing strategies and plans to communicate the features and benefits of new products to customers; market research on current trending products, establishing timescales for upcoming products; developing messaging and market positioning around products and participating in presentations and events.
This course will prepare you for the following roles:
- Marketing Manager - from analysing market trends, to developing strong marketing strategies and driving compelling campaigns, a marketing managers' role is as diverse as the industry you work in.
- Product Marketing Manager - commonly understood to be the 'voice of the customer' product marketing managers are involved in researching current and emerging trends and gain insight into consumer needs and experiences to develop effective marketing strategy.
- Account Manager - often responsible for a portfolio of corporate accounts, strong account managers are adept at building and maintaining professional relationships, whilst managing teams to plan and deliver successful marketing plans.
Whether you want to work for a creative advertising agency or in-house for major international companies, our MSc Advertising and Marketing Communications degree will ensure you learn everything you need to develop into an effective marketing and communications specialist.
MSc Advertising and Marketing Communications is suited to those who are interested in developing a career as a Campaign Manager or Communications Agency Account Manager. The course includes analysing data to inform new campaigns and the evaluation of existing campaigns, devising B2C (business to consumer) integrated marketing campaigns with the aim of acquiring and retaining customers and maintaining brand identity in campaigns and in all communication channels.
This course will prepare you for the following roles:
- Campaign Manager - specialists in devising integrated marketing campaigns to enforce an organisation's brand and identity across the marketing mix, and responsible for the procedure, implementation, tracking and measurement of marketing campaigns.
- Account Manager - often responsible for a portfolio of corporate accounts, strong account managers are adept at building and maintaining professional relationships, whilst managing teams to plan and deliver successful marketing plans.
Whether you want to work for a major international brand or an innovative creative agency, our MSc Marketing and Brand Management degree will ensure you learn the theory, tools and techniques needed to pursue a career in the industry.
MSc Marketing and Brand Management is suitable for those who would like to pursue a career in Brand Management. Key elements of the Course include researching the marketplace to determine where the product or client fits in (i.e., analysing competitive positioning, products, brands and spending); developing brand strategies and managing budgets; managing concepts, signage and collateral; and evaluating how the brand can appear to a wider consumer base.
This course will prepare you for roles such as:
- Brand Manager - responsible for the overall image of a product, organisation or person, brand managers are leaders in brand planning, strategy and articulating brand vision and value, and using market research and insights to inform progress.
- Account Manager - often responsible for a portfolio of corporate accounts, strong account managers are adept at building and maintaining professional relationships, whilst managing teams to plan and deliver successful marketing plans.
Our MSc Digital Marketing degree will ensure you learn the theory, tools and techniques needed to develop into a digital marketing professional ready to work in any size organisation.Your expertise in this growing, influential area of the Marketing industry will be vital when thinking about your future career.
MSc Digital Marketing is designed for those who are interested in pursuing a career as a global Digital Campaign Manager, creating innovative and successful digital marketing campaigns to drive top of funnel growth to sales. The course includes analysing external and internal issues involved in the transition to the digital organisation and developing and implementing creative digital marketing campaigns This course equips you with the key skills for a career in digital account management with the responsibility of planning and delivery of digital strategy.
This course will prepare you for roles such as:
- Digital Campaign Manager - specialists in devising integrated digital marketing campaigns to enforce an organisation's brand and identity and responsible for the procedure, implementation, tracking and measurement of digital marketing campaigns.
- Account Manager - often responsible for a portfolio of corporate accounts, strong account managers are adept at building and maintaining professional relationships, whilst managing teams to plan and deliver successful marketing plans.
Industry relevant workshops
Our courses aim to give you the knowledge and skills sought after by today’s employers. You'll have opportunities to gain skills relevant to your subject specialism through industry workshops, which will be delivered by external companies. These workshops vary by course, to ensure they relate closely to your future career path.
See below some recent examples of industry-relevant workshops:
MSc Marketing: Copywriting, Ideation Techniques
MSc Marketing and Brand Management: Brand Storytelling, Creative Thinking
MSc Advertising and Marketing Communications: Creative and Design Thinking, Money Management
MSc Digital Marketing: Google AdWords, Google Analytics