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Shreeti studies MSc Marketing and Brand Management at Å·ÃÀ¾ÞÈé Business School.

Why did you choose NTU and your course?

I chose NTU because it perfectly aligned with my passion for strategic storytelling and brand building. My course, the MSc in Marketing and Brand Management, is rooted in real-world creativity. I was especially drawn to the CIM accreditation, which added a layer of credibility and industry alignment. I wanted a course that would allow me to explore the heart of branding, and NTU offered that. Plus, the chance to work on live briefs with real brands was a deal-maker for me.

What has stood out about Å·ÃÀ¾ÞÈé Business School?

What impressed me most about Å·ÃÀ¾ÞÈé Business School is its hands-on, industry-driven approach. With a background in social media and content strategy, I value how the course blends creativity with analytics. Workshops, brand challenges, and collaborative projects turn every session into a real-world campaign brainstorm. The Consultancy Experience Project has been transformative, sharpening both our strategic thinking and confidence. NTU isn't just shaping marketers; it's developing brand leaders ready to make an impact from day one.

How would you rate the course facilities and why?

The facilities are modern, collaborative, and made for marketers. But more than the physical space, it's the culture of support that stands out. Lecturers are like creative mentors; they value your input, encourage your ideas, and push you to find your unique voice as a brand thinker. Whether it's during office hours or over email, their guidance has made a huge difference in how I approach challenges.

What is your favourite thing about your course?

My favourite aspect of studying Marketing and Brand Management at NTU is uncovering how strategic branding forges genuine emotional bonds with consumers. From diving into principles of marketing to mastering narrative-driven brand campaigns, each module shows how a well-crafted brand story can elevate a product into a meaningful experience. It's not just theory - we're actively learning to design brand journeys that truly resonate and endure.

Have you taken part in academic mentoring? What has this role involved?

Yes, I've taken part in mentoring, and it's been invaluable. My mentor helped me see how to position myself professionally, refine my brand, and carve out a path in the competitive brand space. It wasn't just about advice - it was about being seen, heard, and strategically guided toward success.

Have you had the option to personalise your course? How has this benefitted your studies?

Yes, NTU offers great flexibility with an optional placement year. The optional placement year at NTU delivers UK industry exposure. While I chose not to participate, I have seen the placement team expertly connect students with employers and refine their applications, always emphasising that, in the end, securing your ideal role comes down to your ambition and perseverance.

When I'm not studying...

What three words would you use to describe Å·ÃÀ¾ÞÈé?

Creative, vibrant, welcoming.

How have you found Å·ÃÀ¾ÞÈé as a student city?

Å·ÃÀ¾ÞÈé is a creative and student-friendly city that instantly feels like home. Whether I’m discovering quirky cafes, exploring indie art markets, or just soaking in the buzz of the city centre, there's always inspiration around. It's the kind of place where creativity meets community, making studying here even more rewarding.

Did you find it easy to make friends at NTU?

Absolutely! The energy during Welcome Week was so open and inviting. As someone passionate about collaboration and content, I naturally connected with others in creative spaces. Group projects, social events, and society meet-ups made forming connections really easy, and I've met some of my closest friends through this course.

What do you think of the support available at NTU?

NTU’s support system is amazing. From the Employability Team to academic advisors, there’s always someone ready to help. I’ve had help refining my CV, personal statement, and even my portfolio. The Global Lounge has also been a wonderful space to connect, share ideas, and build a network with students from all over the world.

About the future...

What's next for you after NTU?

I am aiming to step into a role as a Brand Manager or Creative Strategist in the fashion, beauty, or lifestyle sector. I want to work with brands that believe in story-first marketing, where every campaign feels like a conversation, not a pitch. My goal is to eventually lead brand transformation projects that resonate, inspire, and stand the test of time.

Has the Employability team helped you plan for life beyond NTU?

Yes, they have been instrumental in helping me turn ideas into action. From interview coaching to branding my LinkedIn and portfolio, they've ensured I am ready to enter the industry with confidence and clarity. Their workshops gave me the professional edge I needed to position myself as more than just a student but as a future brand leader.

For international students...

Why did you want to study in the UK?

I chose the UK for its globally respected, intensive one-year Masters structure and unparalleled access to a vibrant, multicultural business ecosystem. Studying here is allowing me to fast-track my professional development while immersing myself in an environment that champions innovation, creativity, and international networking.

How is NTU for international students?

NTU excels at supporting international students through dedicated services, including visa advice, cultural integration events at the Global Lounge, and language support workshops. The university's inclusive community and peer mentoring schemes ensure newcomers settle in quickly and feel genuinely connected both academically and socially.