Role
Stuart is a Senior Lecturer in the Strategy, Analytics and Operations Department within Å·ÃÀ¾ÞÈé Business School at Å·ÃÀ¾ÞÈé (NTU). He is Course Leader for the Global Executive MBA and Online MBA and teaches a range of modules at postgraduate level on the Executive, Full-time and Global Executive MBA courses, and MSc in Å·ÃÀ¾ÞÈé Management, specialising in strategic change management, data analytics and global consultancy.
Career overview
Stuart joined NTU in 2019 after a successful career working in industry. Prior to becoming a full-time academic, Stuart was a Vice President / Sector Director for two Global Technology Consultancy / Outsourcing companies. He also set up and ran his own IT consultancy business and he is a Non-Executive Director / Company Secretary for an SME in the East Midlands.
Stuart holds a Masters degree in Business Administration, majoring in Strategic Management and Managing Change, and a Postgraduate Certificate in Teaching and Learning. Stuart is also a Chartered Manager (CMgr), Fellow of the Chartered Management Institute (FCMI) and Fellow of Advance Higher Education (FHEA). He is also a member of the British Academy of Management (BAM) and a committee member for the BAM Management Consultancy Network. He is currently studying part-time for his PhD – using the theory of Customer Engagement Stuart’s project is researching how more value can be created for firms and subscribers who engage in a subscription arrangement.
Research areas
Stuart is a PhD researcher undertaking research on value creation in the Subscription Economy.
External activity
2023 - date External Examiner for De Montfort University's Global MBA Course
Publications
ALLAN, S., WOODALL, T., POORREZAEI, M. and HOMAPOUR, E., 2023. Exploring the notion of value reciprocity in the subscription economy: a systematic literature review. Proceedings of the European Marketing Academy Conference, Odense, Denmark, 24 May – 26 May 2023. ISSN 2709-1589
Press expertise
Subscription Economy