Brand Guidelines and Marketing
- Level(s) of Study: Short course
- Course Fee:
£545
- Start Date(s): Future dates to be confirmed
- Duration: Wednesdays 10 am - 4 pm, four weeks
- Study Mode(s): Part-time
- Campus: City Campus
- Entry Requirements: More information
Introduction:
Course dates:
Future dates to be confirmed, email us to join our waitlist.
This short course will empower you to create lasting impressions in the competitive world of business and marketing.
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You’ll be part of a marketing community; one that promotes discussion and collaboration, and encourages experimentation and the constant swapping of ideas. -
With a limited class size you'll have the one-to-one attention you need to ensure you leave with the skills to continue developing your designs at home or work. -
Benefit from learning with an experienced tutor who has established links to the profession and significant experience working in varied practices. -
On successful completion of the course, you will receive a digital certificate of attendance and a digital badge.
What you’ll study
This course will delve into the core principles and strategies of effective brand marketing.
From understanding your brand identity to implementing successful marketing campaigns, you'll gain valuable insights and practical skills.
During this course, you will:
- develop a deep understanding of the key elements of brand identity
- start to build your brand guidelines
- gain practical skills in crafting and communicating a compelling brand story
- learn to create and implement effective marketing strategies for your brand
- explore the world of influencer marketing and collaborative opportunities
- understand how to measure the success of your brand marketing efforts.
You will leave this course with a toolkit of skills and knowledge to elevate your brand marketing game. By the end of the course you will have a well-defined and compelling brand identity for your business or personal brand.
You will have gained strategies to effectively communicate your brand message to your target audience, and insights into measuring and analysing the performance of your brand marketing efforts.
You will also leave with increased confidence to navigate the dynamic landscape of brand marketing and make informed decisions to improve your brand and business.
You’ll receive a certificate of attendance when you complete the course, which is a great way to enhance your CV.
- Session 1: Unveiling Brand Identity
- Session 2: Brand Communication:
- Session 3: Crafting Brand Marketing Campaigns
- Session 4: Brand Marketing Strategies
- Introduction to Brand Marketing
- Decoding Brand Identity
- Brand Positioning
- Crafting a Compelling Brand Story
- Building Brand Guidelines
- Brand Identity Workshop
- The Art of Brand Messaging
- Brand Voice and Tone
- Brand Communication Channels
- Developing a Brand Communication Strategy
- Brand Storytelling in Action
- Case Studies in Brand Communication
- Understanding Marketing Campaigns
- Setting SMART Goals
- Campaign Planning and Development
- Campaign Measurement and Evaluation
- Case Studies in Brand Marketing Campaigns
- Review the guidelines and strategy produced so far
- Brand Measurement and Analytics
- Showcase your Brand Guidelines and Strategy to the group
- The Future of Brand Marketing
How you’re taught
The sessions will be delivered through seminars, group discussions and practical activities.
You’ll have the opportunity to share personal projects as well as receive feedback and group critiques on your marketing.
This course will be delivered in person on Å·ÃÀ¾ÞÈé city campus.
Contact hours
You will receive 20 contact hours of quality tuition with an experienced tutor.
Careers and employability
Certificate of attendance and digital badge
Upon successful completion of the course, you will receive a digital certificate of attendance and a digital badge powered by .
Your is more than just a certificate – it’s secure, verifiable, and protected against fraud through encryption and blockchain technology.
They also come with detailed metadata, including an overview of the skills you have achieved on the course, evidence of completion, and assessment criteria if appropriate.
Share your achievements seamlessly with friends, customers, and potential employers online, and proudly add your badge or certificate to social media platforms such as LinkedIn, so all the right people can see it.
Campus and facilities
You will be based in the Centre for Broadcasting and Journalism, as part of the School of Social Sciences on the City Campus.
You will find modern teaching spaces and group study environments to develop your ideas and skills as a content creator.
You will receive an email one week before the course starts with joining instructions on where to go for the first day.
You’ll also have access to our library to use outside of your short course; whilst you can’t reserve or take away books, you are welcome to use them as a resource for research and referencing.
Entry requirements
Level: Beginner
Entry requirement: No previous experience is required.
You must be over the age of 18 in order to attend this course.
Fees and funding
The fee for this course is £545.
Payment is due at the time of booking - ask us if you'd prefer an invoice sent to your company.
- if you're booking more than two months before the course starts, we can accept a £200 deposit to secure your place, and the balance is due one month before the course starts.
Your course fees cover the cost of studies and include great benefits such as the use of our modern library and free use of the IT equipment and software on the campus during your course.
You can read the terms and conditions of booking here.
How to apply
You can book your place for the following dates via the NTU online store:
Future dates to be confirmed, email us to join our waitlist.
Browse all our short courses in journalism, marketing and PR.
Any questions?
Contact the short course team:
Email: creativeshortcourses@ntu.ac.uk
Telephone: +44 (0)115 848 2813